our story
ROJOrganics—River of Jordan Organics—was born from necessity before it became a business.
At 23 years old, founder Jade Parker-Dinkins began her nursing career with a passion for helping others heal. Just eight months into working full-time as a registered nurse, her life changed when complications from sickle cell disease led to disability.
Navigating chronic pain, inflammation, fatigue, and the emotional weight of living with a lifelong illness revealed something she had never been taught—not in nursing school, not in healthcare, and not through her own medical journey: how to truly care for herself.
Rather than wait for someone else to provide the answers, Jade began creating them.
What started as a handcrafted body butter created to support her own self-care journey became the foundation of ROJOrganics. Created to nourish dry, sensitive skin while encouraging moments of rest and restoration, the brand's Signature Body Butter has since sold more than 500 units and helped cultivate a growing community seeking intentional self-care and holistic wellness.
As the company grew, so did its vision.
In 2021, ROJOrganics underwent a luxury brand transformation through BeCurious Studios as part of Adobe CoCreate's Small Business Week initiative. This collaboration helped refine the brand's identity while strengthening its commitment to delivering elevated self-care experiences rooted in both clinical expertise and lived experience.
Today, ROJOrganics exists at the intersection of healthcare, wellness, and self-care. Drawing upon more than a decade of nursing experience and firsthand knowledge of life with a chronic illness, we create products and educational resources designed to support individuals navigating pain, inflammation, stress, and sensitive skin.
Our newest innovation, The Luxe Starter Kit, was developed through research and development supported by a $100,000+ Adobe CoCreate-sponsored initiative. Designed as a holistic self-care toolkit, it pairs luxury body care with education to help individuals manage pain, inflammation, stress, and overall well-being from home.
While our products nourish the body, our mission reaches further.
We believe everyone deserves access to self-care that is intentional, evidence-informed, and restorative. Through community partnerships, patient advocacy, and thoughtfully crafted wellness experiences, ROJOrganics is helping chronically ill and diverse skin communities discover authentic beauty—organically.
ROJOrganics—River of Jordan Organics—was born from necessity before it became a business.
At 23 years old, founder Jade Parker-Dinkins began her nursing career with a passion for helping others heal. Just eight months into working full-time as a registered nurse, her life changed when complications from sickle cell disease led to disability.
Navigating chronic pain, inflammation, fatigue, and the emotional weight of living with a lifelong illness revealed something she had never been taught—not in nursing school, not in healthcare, and not through her own medical journey: how to truly care for herself.
Rather than wait for someone else to provide the answers, Jade began creating them.
What started as a handcrafted body butter created to support her own self-care journey became the foundation of ROJOrganics. Created to nourish dry, sensitive skin while encouraging moments of rest and restoration, the brand's Signature Body Butter has since sold more than 500 units and helped cultivate a growing community seeking intentional self-care and holistic wellness.
As the company grew, so did its vision.
In 2021, ROJOrganics underwent a luxury brand transformation through BeCurious Studios as part of Adobe CoCreate's Small Business Week initiative. This collaboration helped refine the brand's identity while strengthening its commitment to delivering elevated self-care experiences rooted in both clinical expertise and lived experience.
Today, ROJOrganics exists at the intersection of healthcare, wellness, and self-care. Drawing upon more than a decade of nursing experience and firsthand knowledge of life with a chronic illness, we create products and educational resources designed to support individuals navigating pain, inflammation, stress, and sensitive skin.
Our newest innovation, The Luxe Starter Kit, was developed through research and development supported by a $100,000+ Adobe CoCreate-sponsored initiative. Designed as a holistic self-care toolkit, it pairs luxury body care with education to help individuals manage pain, inflammation, stress, and overall well-being from home.
While our products nourish the body, our mission reaches further.
We believe everyone deserves access to self-care that is intentional, evidence-informed, and restorative. Through community partnerships, patient advocacy, and thoughtfully crafted wellness experiences, ROJOrganics is helping chronically ill and diverse skin communities discover authentic beauty—organically.